Brand & tone of voice
A quick reference for how SharedVision Collective shows up in words and visuals.
Core colours
Rust orange
#C85624
Charcoal
#1E1E1E
Soft beige
#F4EFE6
Typography
Headings: Poppins Bold
Body text: Poppins Regular
Use plenty of white space and short paragraphs for readability.
Tone of voice
- Warm, calm, and plain-speaking.
- Explain the “why”, not just the “what”.
- Avoid fear-based language around compliance.
- Assume good intentions; never shame staff or teams.
- Be honest about risks, but always pair them with options.